What Denmark Taught Us About Food Tourism

In November 2016, I travelled to Copenhagen and Aarhus with my fellow Fáilte Ireland Food Champions on a benchmarking trip exploring Denmark’s approach to food tourism.

The Food Champions network supported Fáilte Ireland’s ambition for Ireland to be recognised for memorable food experiences that evoke a distinctive sense of place, culture and hospitality. Our role included working with communities, finding ideas worth developing and helping visitors stop, spend and stay longer.

Across the two cities, we followed a specially developed itinerary examining how food, hospitality and visitor experiences contributed to Denmark’s international reputation. It offered valuable lessons about collaboration, regional identity and the importance of connecting food with the people and places from which it comes.

The trip offered valuable lessons about collaboration, regional identity and the importance of connecting food with the people and places from which it comes. These insights will help inform our work as Food Champions and the continued development of memorable food experiences across Ireland.

You can read the key learnings of this benchmarking trip on the Fáilte Ireland website >