Food, hospitality and tourism projects shaped by design, culture, place and long-term thinking.
Strategic, creative and practical direction grounded in real-world practice, drawing on years of involvement across food systems, business development, sustainability, hospitality design and immersive food and drink experiences.
AOT™ is led by Anthony O’Toole, working with producers, growers, hospitality businesses, destinations and public bodies through periods of opportunity, change and complexity.
Much of the work happens behind the scenes — supporting projects through early thinking, creative direction, strategic development and sensitive periods of evolution.
Sparking bold ideas – from early thinking through to delivery.
Anthony works at the intersection of food, culture, tourism and place — supporting farmers, producers, hospitality businesses, destinations and public bodies.
Through AOT™, he works across projects where food, hospitality and culture overlap — helping shape direction, connect ideas and move projects from early thinking through to delivery.
Often brought in where disciplines intersect, his work connects strategy, sustainability, experience and storytelling — helping ideas take shape in ways that are both practical and place-sensitive.
Considered in approach.
Rooted in people, place, design and long-term thinking.
Proud to be featured in
Recognition for Work in Food, Tourism & Place
Blás na hÉireann Producers’ Champion
Irish Food Awards, 2025
Food & Tourism Development Excellence Award
Irish Enterprise Awards, 2026
Innovator of the Year – Wexford
Irish Restaurant Awards, 2026
Beyond Client Work
Testing ideas, building knowledge and exploring new ways of working.
Fat Tomato
A chef-led edible garden and food project exploring flavour, biodiversity and seasonality.
Culinarian Press
A platform for food, culture and travel — sharing knowledge, research and reference.
Words
Essays, observations and research from the field, the kitchen and the road.
Professional Memberships
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Anthony works with a small number of projects and commissions at a time, focused on considered, collaborative and future-facing work.
If you’re working on something that needs clarity, momentum or a different way of thinking, or would like to explore a writing, media or speaking collaboration, get in touch.