Anthony is his polytunnel under grapes

Food, hospitality and tourism projects shaped by design, culture, place and long-term thinking.

Strategy, creative direction and project development informed by years of hands-on experience across food systems, hospitality, tourism, sustainability and destination development.

AOT™ is led by Anthony O’Toole, working with businesses, destinations, public bodies and communities to shape projects through periods of opportunity, change and transformation.

Much of the work happens before projects become visible — helping organisations clarify opportunities, build partnerships, engage stakeholders and turn ideas into practical action.

Based in County Wexford, working across Ireland and internationally.

Sparking bold ideas – from early thinking through to delivery.

A logo with an orange ring encircling a black circle, and a black bar beneath filled with smaller orange circles of various sizes.
A stylized fox holding a wine glass with a content expression, depicted with minimalistic lines and an orange-brown color.

Curious by nature.

Rooted in people, place, design and long-term thinking.

Considered in approach.

Explore the Work
Anthony at United Nations in Geneva with Sally Barnes
Anthony speaking to Bobby Kerr live on Newstalk radio
Live panel discussion at Blás na hÉireann 2025 weekend in Dingle
Blas na hEireann Producers' Champion 2025
Irish Food Champions
One very special evening celebrating Masa
Anthony with one of his idols, Alice Waters
Anthony out visiting a craft brewary

Proud to be featured in

  • Irish Farmers Journal logo in black and white
  • Black circular logo with white text reading "Irish Country Living" in the center.
  • Logo of the Irish Independent newspaper with black text on a white background and a small harp icon.
  • RTE Logo
  • Logo for Georgina Campbell's Ireland Guide website featuring a stylized letter 'G' and the URL ireland-guide.com.
  • Logo of Agriland, Ireland's largest farming news portal, in black and white.
  • Cover of Irish Country Magazine with black background and white rectangular box containing the magazine title in black uppercase letters.
  • Logo for THE GLOSS MAGAZINE with black and white text
  • The Irish Times Logo
  • Hot Press Logo

Recognition for Work in Food, Tourism & Place

Blás na hÉireann Producers’ Champion

Irish Food Awards, 2025

Food & Tourism Development Excellence Award

Irish Enterprise Awards, 2026

Innovator of the Year – Wexford

Irish Restaurant Awards, 2026

Beyond Client Work

Testing ideas, building knowledge and exploring new ways of working.

Fresh ripe tomatoes on vine beside a jar of homemade tomato sauce labeled 'Fat Tomato' on a wooden garden bed.

Fat Tomato

An edible garden and living food project exploring flavour, biodiversity and seasonality.


→ Explore Fat Tomato

Illustration of a gray kitchen cabinet filled with books, jars, kitchen utensils, a plant, a coffee machine, a blender, a clock, and a laptop, arranged on multiple shelves.

Culinarian Press

A platform for food, culture and travel — sharing knowledge, research and reference.


→ Discover Culinarian Press

A magazine cover titled 'food' featuring a dessert with strawberries, blueberries, and whipped cream layered on waffle pieces. The cover includes headlines about Irish country living, chocolate, Easter baking, and wines, with decorative text and graphics.

Words

Essays, observations and research from the field, the kitchen and the road.


→ Read Words

Proud to be a member of

  • Anthony is a member of Chef Manifesto
  • Euro-Toques Ireland
  • Logo of the World Food Travel Association featuring a circular floral design and the organization's name.
  • A black and white badge for the International Association of Culinary Professionals, featuring the acronym IACP with interlinked circles, and the word MEMBER underneath.
  • Circular logo with a tree in the center, surrounded by the text '2026 Member' at the top and 'taste of place' at the bottom on a black background.
  • Black circle with white text that reads "Irish Food Champions."
  • Black and white logo featuring a stylized snail and the words "Slow Food."
  • A logo for Taliban Beo with a black hand holding a small shovel, surrounded by the words "Land. People. Community." in a circle.

Start a conversation

A stylized, cartoon-like fox with closed eyes, holding an orange wine glass in its paw, set against a neutral background.

Anthony works with a small number of projects and commissions at a time, focused on considered, collaborative and future-facing work.

If you’re working on something that needs clarity, momentum or a different way of thinking, or would like to explore a writing, media or speaking collaboration, get in touch.

Start a conversation