A small object designed to spark conversation, hospitality and ideas.
Originally created as a calling card for Anthony O’Toole, this illustrated matchbox quickly became something people wanted to keep, gift and collect.
Built around a simple idea — ignition — it reflects the way Anthony works: sparking ideas, bringing people together, and helping things move from thought to action.
The illustration features a fox, chosen for its curiosity, cleverness and quiet mischief — holding a glass and inviting you to pause, strike, and see what happens.
Matches are practical, familiar and fleeting — but also ceremonial.
They mark the beginning of something:
the lighting of a table,
the start of a meal,
a pause in conversation,
a spark of thought.
Designed to live on desks, kitchen shelves and coffee tables, be in photoshoots, this matchbox quietly does its job until it’s needed.
Not merchandise.
A small spark.
– Illustrated matchbox
– Rose gold foil detailing front and back
– Designed in Ireland
– Printed in the UK
– Standard safety matches
– Intended for everyday use, gifting and gathering
A small object designed to spark conversation, hospitality and ideas.
Originally created as a calling card for Anthony O’Toole, this illustrated matchbox quickly became something people wanted to keep, gift and collect.
Built around a simple idea — ignition — it reflects the way Anthony works: sparking ideas, bringing people together, and helping things move from thought to action.
The illustration features a fox, chosen for its curiosity, cleverness and quiet mischief — holding a glass and inviting you to pause, strike, and see what happens.
Matches are practical, familiar and fleeting — but also ceremonial.
They mark the beginning of something:
the lighting of a table,
the start of a meal,
a pause in conversation,
a spark of thought.
Designed to live on desks, kitchen shelves and coffee tables, be in photoshoots, this matchbox quietly does its job until it’s needed.
Not merchandise.
A small spark.
– Illustrated matchbox
– Rose gold foil detailing front and back
– Designed in Ireland
– Printed in the UK
– Standard safety matches
– Intended for everyday use, gifting and gathering
