Food, hospitality and tourism projects shaped by culture, place and long-term thinking.
Strategic and practical direction grounded in real-world practice, shaped by years of involvement across local and circular food systems, sustainability, hospitality design and immersive food and drink experiences.
AOT™ is led by Anthony O’Toole, working with producers, growers, hospitality businesses, destinations and public bodies through moments of opportunity, transition and complexity.
Sparking bold ideas – from early thinking through to delivery.
Anthony works at the intersection of food, culture, tourism and place — supporting farmers, producers, hospitality businesses, destinations and public bodies.
Through AOT™, he works across projects where food, hospitality and culture overlap — helping shape direction, connect ideas and move projects from early thinking through to delivery.
Often brought in where disciplines intersect, his work connects strategy, sustainability, experience and storytelling — grounding ideas in both reality and place.
Considered in approach.
Grounded in people, place, culture and long-term thinking.
Proud to be featured in
Recognition for Work in Food, Tourism & Place
Blás na hÉireann Producers’ Champion
Irish Food Awards, 2025
Food & Tourism Development Excellence Award
Irish Enterprise Awards, 2026
Innovator of the Year – Wexford
Irish Restaurant Awards, 2026
Beyond Client Work
Testing ideas, building knowledge and exploring new ways of working.
Fat Tomato
A chef-led edible garden and food project exploring flavour, biodiversity and seasonality.
Culinarian Press
A platform for food, culture and travel — sharing knowledge, research and reference.
Words
Essays, observations and research from the field, the kitchen and the road.
Professional Memberships
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Anthony works with a small number of projects and commissions at a time, focused on considered, collaborative and future-facing work.
If you’re working on something that needs clarity, momentum or a different way of thinking, or would like to explore a writing, media or speaking collaboration, get in touch.