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 Work

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Anthony and his team enjoy working ‘behind the scenes’ with various brands, public personalities and campaigns on future thinking, design and curating memorable food, drink and travel experiences.

He brings seven key assets to every project that he works on:

  1. A unique understanding of what is happening within the industry, in particular at the grassroots level;

  2. The respect for tradition, culture and diversity;

  3. An aptitude to inform, inspire, educate and challenge people’s thinking;

  4. An ability to connect people across global and domestic networks for the job;

  5. An original and thoughtful approach to creative and business direction;

  6. Project management and an understanding of the journey it takes to get there; and

  7. A clear vision of what the future might hold.


Advisor. Researcher. Disruptor. Enabler. Leader. Explorer. Designer. Educator. Dreamer. Eater. Drinker. Gardener. Keeper.


Area of work

  • Creative and business direction

  • Regenerative agriculture and rural development

  • Agri-tourism development

  • Food, drink and travel writing

  • Development of indigenous food, drink, culture and travel

  • International benchmarking

  • Strategy development and implementation

  • Public policy

  • Community engagement

  • Championing the visitor experience

  • Design exceptional experiences and campaigns

  • Brand, identity and architectural design

  • Education and accreditation

  • Industry and academic research


Research and travel is key.

To keep his businesses and partnerships alive and advise on what is happening ahead of time, Anthony invests a lot of time in research, design, travel and networking. He also keeps his ear to the ground on trends and change by spending at least 10% of his personal and professional time working with non-profits, industry associations and rural communities.

Anthony has formed connections with other leaders, innovators, game-changers, advocates, academics and media partners in Ireland and internationally. Many of them work with him on projects in Ireland and internationally.


Anthony has worked privately and publicly with small and global enterprises, investors, rural communities, public personalities, destination brands, media publications, institutions, non-profits and state agencies.

Some people, businesses and organisations Anthony works with

 
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  • Fingal Tourism


  • Visit Wexford 


  • Nádúr Development Agency

  • Discover Kerry

  • Visit Kilkenny

  • Claire Hanley

  • The Environmental Protection Agency 


  • King’s Inns

  • Bord Bía

  • Taste Wexford


 
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  • Fáilte Ireland

  • O’Connell Marketing

  • Irish Heritage Trust

  • Wexford County Council

  • King’s Inns

  • Department of Rural and Community Development

  • Local Enterprise Office

  • Slater Design

  • Department of Agriculture, Food and the Marine

  • Picado Mexican


 
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  • Skillet Dublin

  • Science Gallery Dublin

  • Honey-Bee Festival

  • Euro-Toques Ireland

  • World Steak Challenge

  • Slow Food International

  • Ballymaloe LitFest

  • Theatre of Food at Electric Picnic

  • Rockin’ Food Festival

  • West Waterford Festival of Food


 
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  • Irish Country Living 


  • Fáilte Ireland


  • Visit Wexford


  • Restaurant Association of Ireland 


  • Taste Wexford

  • Discover Kerry

  • Irish Food Writers’ Guild

  • Tourism Ireland

  • Irish Ferries

  • Georgina Campbell Guides


  • Brittany Ferries

  • Gallivanting



 
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  • Bean and Goose

  • Kitchen and Larder

  • KC Peaches

  • Claire Hanley

  • Taste Wexford

  • Henderson Group

  • Blas na hÉireann

  • Super Cereals

  • Sally Barnes // Woodcock Smokery

  • Great Taste Awards


 
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  • Technological University, Dublin

  • King’s Inns

  • Fáilte Ireland

  • Department of Agriculture, Food, and the Marine

  • Ballyknocken House and Cookery School

  • Chambers Ireland

Professional Membership & Affiliations


International Association of Culinary Professionals

Founded in 1978, IACP connects culinary professionals with the people, places, and knowledge they need to succeed. With nearly 3,000 members from more than 32 countries, IACP represents every facet of the culinary industry, from authors to teachers to television personalities.

Anthony is a professional member since 2016.


World Food Travel Association

The World Food Travel Association is known as the world's leading authority on food and beverage tourism. Its vision is to strive to serve as the world's leading hub of innovation and excellence in, and knowledge for, the food and beverage tourism industry cluster.

Anthony is a member since 2019.


United Nations | Chefs Manifesto

Part of United Nation’s SDG2 Advocacy Hub, Chefs’ Manifesto is a chef-led project that brings together 1200+ chefs from around the world to explore how they can help deliver a sustainable food system. As chefs bridge the gap between farm and fork, the Chefs’ Manifesto empowers chefs with a framework tied to the United Nations Sustainable Development Goals.

Anthony has been a proud member since the Irish inaugural gathering in 2019.


Irish Food Champions Assembly

Established in 2019, The Irish Food Champions is an assembly of expert food, beverage and tourism consultants on the island of Ireland. We believe in the importance of food and beverage in the growth of a country’s culture, heritage and tourism in Ireland and internationally.

Anthony is a co-founder and current Director and Chair.


Euro-Toques Ireland

Established in 1986, Euro-Toques is a European community of chefs and cooks promoting local sourcing, protecting culinary heritage and skills, and inspiring the future generation. Myrtle Allen (Ireland), Pierre Romeyer (Belgium), Gualtiero Marchesi (Italy), Juan-Mari Arzak (Spain), Paul Bocuse (France) and Cas Spijker (Netherlands) are founding members.

Anthony is the outgoing Head of the Food Council in Ireland (2018-2023).


The Guild of Sommeliers in Ireland

The Guild of Sommeliers in Ireland was established in 1958 to promote the profession of Sommelier in Ireland. It is an affiliate of the Association de la Sommellerie Internationale (ASI), the world governing body of Sommeliers.

Anthony is a recipient of The Guild of Sommeliers in Ireland Award 2009 alongside a Sherry Scholarship to Jerez, Spain.


Irish Seed Savers

The Irish Seed Savers Association's objective is to conserve Ireland’s very special and threatened plant genetic resources. Their work focuses on the preservation of heirloom and heritage food crop varieties that are suitable for Ireland’s unique growing conditions. It maintains Ireland’s public seed bank with over 600 non-commercially available varieties of seed.

Anthony is an official supporter since 2015.


Seed Sovereignty UK and Ireland Programme

The aim of the Gaia Foundation’s Seed Sovereignty UK and Ireland Programme is to support the development of a biodiverse and ecologically sustainable seed system in the UK and Ireland.

Anthony is a member of the programme since 2018.


Slow Food Ireland

Slow Food Ireland is 1 of 160 networks based across the world. Slow Food is a global, grassroots organisation, founded in 1989 to prevent the disappearance of local food cultures and traditions, counteract the rise of fast life and combat people’s dwindling interest in the food they eat, where it comes from and how our food choices affect the world around us.

Anthony is a board member and was appointed Treasurer in 2019.


Skillet Dublin

Skillet Dublin is a training and support entity that links the Irish food community with various under-represented individuals who may find barriers to finding employment. In doing so, Skillet aims to not only enhance its participants’ experience but also to serve as a mutually beneficial bridge between local society and the Irish food network.

Anthony is a co-founder.